ABOUT US

WE'RE SPECIALISTS

At FLY Health, we're seasoned professionals who have a passion for emerging technologies in medicine and healthcare including advances in diagnostic and cellular pharmaceutical therapeutics. From medical devices to homecare to hospital networks to IT systems and software, from payer to physician to patient, we pride ourselves in our ability to understand the latest advances, trends and political considerations in the healthcare field. Our goal is to combine informed analytical thinking with creative excellence to drive our clients' sales and improve their communications and business success.



WE THINK SMART

We help clients survive and prosper in an age where all the rules have changed and continue to change. We pursue convergent, creative solutions across a broad spectrum of both traditional and new media.

WE HAVE A POINT-OF-VIEW

And leadership credentials. John Friedberg, prior to heading up FLY Health, served in leadership roles as Executive Vice President, Managing Director of the Health Technologies unit of Cossette Communications in New York City; founding partner of Friedberg-Feder DeMasi, President of MCM Medical, and most recently, General Manager of ICC Lowe Redshift. His deep client experience includes IBM, Johnson & Johnson, National Jewish Health, Beth Israel Medical Center, Siemens Medical, AT&T, and Datascope.

John has been a guest speaker at the UCLA Medical Marketing Seminar and has been a member of the faculty of the New York University Management Institute. From attending medical school at the University of Brussels to launching game-changing technologies, John has a keen insight into the special requirements of medical/healthcare marketing communications.

His in-depth knowledge and unique point-of-view on the emerging medical technologies space is what sets us apart…and more importantly, helps differentiate our clients from their competitors.

WHAT WE DO:

  • Strategic Planning
  • Interactive
  • Design
  • Video
  • Corporate Branding
  • Sales Literature
  • Trade Shows
  • Web
  • Advertising
  • Direct Marketing
  • Social Media

EXPERTISE

WE GET IT

We understand the paradigm shift from managing sickness to maintaining wellness; the transformation from one-size-fits-all to personalized medicine and the impact they all have on 21st Century healthcare. We get the connections between technology and every component of the healthcare system; between pathology, dermatology and imaging departments; between patient, payer and physician; between managed care, homecare and Medicare.

KEEN INSIGHT

We recognize and appreciate the differences in this specialized sector: the size of the budgets, the audience segmentation, the sales/buying cycle, the changing role of the sales rep, the media mix, and the necessity for education and comprehensive sales support venues. And most important, we follow the ever-changing legal and regulatory landscape and how that affects every step of the planning and communications process.

IN SUCH SPECIALTIES AS:

  • Anesthesiology
  • Endocrinology
  • Information Technology
  • Otolaryngology
  • Cardiology
  • Gastroenterology
  • Nuclear Medicine
  • Respiratory Medicine
  • Dermatology
  • Hematology
  • Orthopedic Surgery
  • Thoracic Surgery
  • Diagnostic Imaging

EXPERIENCE

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PORTFOLIO

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CONTACT US

To help you get started thinking differently about your next product launch, a new brand image, or just a new logo or letterhead, contact:

John Friedberg Fly Health 575 8 AVE. 19TH FLOOR NEW YORK, NY 10018
212-675-8484 x252